THE NEW STRATEGIC BRAND MANAGEMENT
| dc.contributor.author | KAPFERER, JEAN-NOËL | |
| dc.date.accessioned | 2022-07-07T05:54:04Z | |
| dc.date.available | 2022-07-07T05:54:04Z | |
| dc.date.issued | 2004 | |
| dc.identifier.issn | 978 0 7494 5085 4 | |
| dc.identifier.uri | http://197.156.112.159:80//handle/123456789/1611 | |
| dc.language.iso | en | en_US |
| dc.publisher | kogan page | en_US |
| dc.subject | branded management | en_US |
| dc.title | THE NEW STRATEGIC BRAND MANAGEMENT | en_US |
| dc.type | Book | en_US |
Files in this item
Files in this item
| Files | Size | Format | View | |
|---|---|---|---|---|
| BRAND NAME PROD ... anagement - 0749450851.PDF | 3.235Mb |  | ||